Jigsaw Casting is seeking Canadian User-generated videos that show a ‘winning moment’ in life for a LOTTO 649 campaign done through TBWA\Canada (address: 219 Dufferin Street, Suite 302C, Toronto, ON, M6K 3J1/Tel: 416.483.3600/https://tbwa.ca/) (Excludes submissions from the province of Quebec)
We are looking for those moments that feel like someone is coming out on top. Your video clips should have a range of emotions. Some are fist pumping celebrations (i.e. catching a baseball). Others are beautiful, heartfelt moments (i.e. someone asking out his crush and getting her number, or someone getting married and it was a very emotional romantic moment).
We’ll prioritize a broad range of Canadian experiences and affinities, from fishing and outdoor activities to sports, city moments, friendships, family and romantic relationships.
Canadian-shot content only: All footage must be filmed in Canada. Canadian creators are preferred, and recognizable non-Canadian locations/backdrops should be avoided. Generic footage from a Canadian creator that does not reveal an identifiable foreign location may be considered subject to client approval.
What we are looking for:
Our clips also fall into two camps: The Win and The Agency.
The WinThis shows the moment people come out on top.For example:→ Pulling a giant trout from the water→ Catching a home run baseball in the stands
The AgencyThis shows a moment of doubt, hesitation, or choice.→ A moment before their hole-in-one swing, a friend saying they can’t make the shot.→ Someone getting egged on before they go on stage and slay at karaoke.→ Someone is deliberating doing that cliff dive. Do they vs don’t they.
If you have another footage that is a wild card, it may not fit the above specs, you can still submit it.
The selected videos would be used for our LOTTO 649 campaign. This is a non-union project. If your video is chosen, you will be paid $2,500.00 per video.
Permissions:Submitted videos must have been shot prior to October 14, 2026.The person who has filmed the video has granted permission for the video to appear in the ad on TV and online.All talent who appears in the video are cleared and grant permission for the video to be used
Here’s a top line of things to avoid:No one under 25 and no children of any age in the video clips. Nothing that could be perceived as appealing to children. This is a bit nebulous, we know, so use your best judgement.Nothing that comes across as specifically American.No alcohol is shown in the clip.
Submissions are due ASAP or before: October 28 at 11am EST.
If interested, you must upload your video(s)to be considered to:
https://lotto649ugc.castingcrane.com/
First Name *
Last Name *
How old are you? *
Email *
Phone Number *
City *
Province *
Which camp does your video clip(s) fall into? 'The WIN' or 'The AGENCY'? The WIN - shows moment of someone coming out on top. E.g fishing a large trout or Someone catching a home run in baseball. The AGENCY - Shows a moment of doubt, hesitation, or choice. E.g Someone is deliberating doing that cliff dive. Do they vs. don’t they or A moment before their hole-in-one swing, a friend saying they can’t make the shot. *
If you have selected 'wild card or other' in the above question, please explain your answer.
Please tell us about the video/s you are submitting. For example: When was it taken? What was the scenario? What happened that day? *
Which category of experience does your video/s fall into? *
If you have selected 'other' in the above question, please explain your answer.
Please take a screenshot of your footage, so we have a reference photo and upload it here. *
Please upload your 'winning moment' or 'the agency' video here. Please make sure your footage is usable. The video should be:
Here’s a top line of things to avoid:
No one under 25 and no children of any age in the video clips. Nothing that could be perceived as appealing to children. This is a bit nebulous, we know, so use your best judgement. Nothing that comes across as specifically American. No alcohol is shown in the clip. *
What date was this video taken? *
Please upload an additional video here, if you have one that is.
What date was this video taken?
Additional video you would like to share with us.
Please agree to the following *
I confirm that by submitting my video(s), that I am the owner and have sole rights to all footage.
Please agree to the following: *
Please agree to the following:
The person who has filmed the video has granted permission for the video to appear in the ad on TV and online. If my video(s) is/are selected for this campaign, I will be compensated $2,500.00 CAD per video for the usage. I agree that my video(s) will be used for 1 year of TV use (national) and 1 year Web use. Territory is across Canada, covering the original commercial as well as all edits and lifts. Everyone who appears in my video/s are over the ages of 25. All talent who appears in the video are cleared and have granted permission for the video to be used. Submitted videos must have been shot prior to October 14, 2026.
